Abstract
The prominence of social media in contemporary life has led more mothers to search for parenting information through various Internet and social media channels. The following study examines the impact that Instagram mommy blog content has on the perceived parenting skill of the typical American mother. In this experiment, participants were exposed to one of two types of Instagram motherhood blogger content. The first type of content did not address the struggles of motherhood (referred to as an “alpha-mom” blogger content), while the second type of content (referred to as a “realistic” blogger content) did. After reviewing the content, participants will be asked a series of Likert-type scale questions to gauge their perceived parenting skill. We hypothesized that participants who were exposed to the “alpha-mom” content would have a lower belief in their own parenting skill than those who were exposed to content from the “realistic” blogger. The hypothesis was not supported. However, we did find that participants who received some of their parenting information from Internet sources had a lower belief in their parenting skill than participants who did not receive their parenting information from online sources, regardless of the content to which they were exposed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Social Media + Society
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
