THE IMPACT OF INNOVATIONS ON THE COMPETITIVENESS OF PORT INDUSTRY ENTERPRISES

Abstract

Introduction. An effective national innovation system is a key mechanism for modernizing the economy and forming a qualitatively new competitive economy based on innovation. One of the factors that can increase competitiveness is the active use of innovative technologies that will lead to the formation of scientific and technical, production, financial, social activities in a new institutional environment. Purpose. The article evaluates the dependence of competitiveness on the type of innovation, and proposes a scheme for evaluating the effectiveness of management innovations of the port industry. Method (methodology). The following methods were used to achieve this goal: logical generalization, analysis, grouping. Results. Competition has shifted to innovation in recent decades. The processes of economic transformation affect the competitive behavior of port enterprises, forcing them to become responsive to market signals, proactive and flexible because when the rate of change occurring outside the company exceeds the rate of change occurring inside it, then such situation leads to industrial death. In the modern concept of innovative development of port enterprises, technology, the scale of investment in research is a central endogenous component. The emphasis of key resources in development is transferred from the production space to the availability of mobile finance and human intelligence, a new type of enterprise arise. Conclusions. The port industry will face a new quality competition – digital competition, when companies will compete not only in price and service, but also in the level of digitalization. Namely: how user-friendly interfaces, user offices, whether B2B data synchronization is available, whether it is possible to track cargo, passengers, collect and process data online. All this will give businesses access to qualitatively new solutions. Digitalization and competition are interconnected things that affect the innovative development of the port industry today and will be leading in the near future.