Abstract
For many companies, innovation is the key to create change and to have a competitive advantage. In this context, innovation in industrial enterprises is based on material aspects, and does not make it possible to pose a problem, unlike innovation in services, which is very often misunderstood, mainly because of the intangible aspect of service activities. The aim of this research is to better understand the elements on which innovation in services is based, through an analysis by the concept of collective intelligence, as a tool for innovation, as well as through this article, we seek to present the conditions for achieving this cause and effect relationship.
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