Abstract
The relationship between environmental performance measures and Green Supply Chain Management (GSCM) techniques in the retail industry is examined in this study. A large sample of retail companies' GSCM adoption rates and related environmental indicators were examined using a quantitative study design. The results showed that there were notable differences in the adoption of GSCM, and that organizational commitment affected sustainability initiatives. Adoption of GSCM at high levels was positively connected with positive environmental effects, consistent with previous research. The research highlights the significance of customized sustainability strategies and offers practical advice to retail establishments looking to improve their environmental stewardship in response to changing consumer demands.
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