Abstract

In instructional contexts, instructor credibility or ethos is deemed to play a paramount role in teacher–student interaction and relationships. Much effort has been devoted to instructor credibility conceptualization, measurement, and its association with other instructional variables of interest in dominantly quantitative inquiries. However, little research has been undertaken in second-language education in which communication is both a means and an end. This qualitative research set out to explore the perception of the students of instructor credibility in the context of higher English education and how gender, nativeness, and subject matter might impact their perceptions. It also aimed to study how instructor credibility could, in turn, influence the engagement and success of the students. Thirteen senior students of English as a foreign language from a university in Iran participated in this study. They were given a scenario about their prospective professors for two courses of “Research Methodology” and “Essay Writing.” The professors included four native English- and Persian-speaking male and female PhD holders. The participants were, then, interviewed about their perceptions of instructor credibility, their choices of instructors, and how they would affect their engagement. The data were recorded, transcribed, and recursively analyzed using an inductive thematic analysis. While instructor credibility is commonly characterized as a three-dimensional construct, involving competence, character, and caring, the data analysis generated a new component of performance concerned with the effectiveness of classroom knowledge presentation and activity organization. Caring also emerged as a constituent of a more inclusive component of rapport. Interestingly, albeit they viewed native English professors as generally more competent due to their nativeness, they perceived non-native professors as more credible for both courses, mainly because of their rapport building and familiarity with the needs and challenges of the students. Most of the participants also viewed male professors as more competent and communicative for both courses. The participants also tended to argue that perceived instructor credibility would encourage them to put in more effort in their academic undertakings and to engage in class activities. This would ultimately enhance their academic achievements and success. The paper discusses the findings and implications for second-language instructor credibility conceptualization and practice.

Highlights

  • Persuasive communication and the impact of its source have been studied by rhetorical and communication scholars for several decades (Hovland et al, 1953; Andersen and Clevenger, 1963; Berlo et al, 1970; McCroskey and Young, 1981; McCroskey and Teven, 1999; Umeogu, 2012)

  • RQ1: How is instructor credibility perceived in the context of university EFL courses? RQ2: How is perceived instructor credibility in the context of university EFL courses affected by an instructor’s nativeness, gender, and subject matter? RQ3: How does perceived instructor credibility affect university EFL students’ academic engagement and success?

  • This study investigated the perceptions of the EFL university students of instructor credibility and its association with nativeness, gender, and subject matter

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Summary

Introduction

Persuasive communication and the impact of its source have been studied by rhetorical and communication scholars for several decades (Hovland et al, 1953; Andersen and Clevenger, 1963; Berlo et al, 1970; McCroskey and Young, 1981; McCroskey and Teven, 1999; Umeogu, 2012). Ethos in Aristotelian terms, emerged to study the attitudes toward the source of communication and persuasion, and how much credibility that source carries. Message persuasiveness and source credibility were conceptualized by Aristotle and Hovland et al (1953), respectively, who contended that the credibility status of the source and the message efficacy and internalization are affected by the receivers’ perceptions of the source. As sources of change and influence in classrooms, arguably play a key role in developing and maintaining interest and engagement in teacher instruction and course work; uphold devotion to the principles of professional integrity and expertise; and display exemplary behaviors to students. An effective instructor produces significant social and instructional changes in the classroom and, in doing so, enhances the evaluation, interaction, and learning of the students (Fisher and Frey, 2019)

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