THE IMPACT OF GAMIFICATION ON EMPLOYEE LEARNING AND DEVELOPMENT: A COMPARATIVE STUDY OF TRADITIONAL AND GAMIFIED TRAINING METHODS

Abstract

Gamification has become a popular trend in corporate learning, with many organizations incorporating game design elements into their employee training programs. However, there is limited research on the effectiveness of gamification in enhancing employee learning and development. This study aims to address this gap by conducting a comparative analysis of traditional and gamified training methods on employee learning outcomes. A mixed-methods approach was employed, involving both quantitative and qualitative data collection and analysis. The results of the study indicate that gamified training methods significantly outperform traditional methods in terms of engagement, motivation, and knowledge retention. Additionally, the study found that gamified training methods were particularly effective in promoting soft skills development, such as teamwork and communication. The findings suggest that gamification can be a valuable tool for organizations seeking to improve employee learning and development outcomes. The study also highlights the importance of considering individual differences in learning preferences and styles when designing gamified training programs. The rise of gamification has revolutionized the way organizations approach employee learning and development. This study aims to investigate the impact of gamification on employee learning and development, comparing its effectiveness with traditional training methods. A comprehensive review of existing literature suggests that gamification has the potential to increase employee engagement, motivation, and retention, as well as improve knowledge retention and transfer. In contrast, traditional training methods often rely on lectures, reading materials, and quizzes, which may not be as effective in promoting active learning and retention. This comparative study examines the effects of gamification on employee learning outcomes, including cognitive, affective, and behavioural outcomes, and compares them to traditional training methods. The findings of this study provide valuable insights for HR professionals, trainers, and managers seeking to design effective training programs that leverage the power of gamification to improve employee learning and development. KEYWORDS: - Gamification, employee learning and development, traditional training methods, job satisfaction, engagement, productivity, employee retention.