Abstract
This study has been designed to evaluate the impact of gamified recruitment on team effectiveness in the telecom sector of Pakistan. The sample of 120 respondents was designed to collect the data. This includes 30 respondents each from 4 telecom sector organizations of Pakistan. 110 responses returned complete feedback which gave the response rate of 91.66%. The results reveal that there is a positive impact of the gamified recruitment on team effectiveness at the telecom sector of Pakistan. As the model fitness is highly appreciated which is 0.850 at alpha is equals to 0.000 while beta is 92.3%. Similarly, the persuasive, economic, and informative value of gamified recruitment has been tested on virtual teams’ dimension of team effectiveness of the telecom sector of Pakistan. The model fitness was found 73% and the values found to be significant and influencing to accept the hypothesis. Moreover, similar results have also been identified after testing the persuasive, economic, and informative value of the gamified recruitment to the physical and project teams’ effectiveness at the telecom sector of Pakistan.
Highlights
W ith the rapid and dynamic change in the working environment, organizations are nowadays facing even harder competition [1][2]
Despite an increase in the adaptation of gamification practices globally, it is yet lacking in the human resource management processes when it comes to the markets of Pakistan [10][12]
The objective of this study is to investigate the impact of gamified recruitment on team effectiveness in the telecom sector of Pakistan
Summary
W ith the rapid and dynamic change in the working environment, organizations are nowadays facing even harder competition [1][2]. The trends have further changed with the inclusion of unexpected variables like a pandemic in the shape of COVID-19 which the world is still facing and none of the organization can yet predict the future of the stability of the working environment [3]. The objective of this study is to investigate the impact of gamified recruitment on team effectiveness in the telecom sector of Pakistan. The reason behind studying telecom sector is because this sector is already using gamified recruitment in their selection and recruitment process Employees of this sector in Pakistan are much familiar with the system and they opine that the system would be much significant, relevant, and applicable. The main purpose of this study is to evaluate the impact of the gamified recruitment on Team effectiveness at the telecom sector of Pakistan The sub-objectives of the study are stated as follows
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