Abstract
This article's overall purpose is to present a new approach to framing research that incorporates both the traditionally quantitative study of media effects and the more qualitative investigation of power relationships to uncover links between the role of dominant discourses in affecting media texts, the role of media texts in crystallising some discourses into frames (taken as common sense) and the final effect on readers’ broad perceptions of international affairs. This study examines how the framing of countries as either democratic or non-democratic by American newspapers affects readers’ perceptions, or images, of foreign countries.
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