Abstract
While widespread internet use has increased the convenience of shopping, it has also changed the shopping behavior of the public. Fast fashion is a term used to describe the mass production of cheap, trendy clothing that is designed to be worn for a short time and then disposed of. A fashion trend cycle is the period during which a trend circulates and retains popularity. In this paper, we aim to provide an overview of the phenomenon of fast fashion and its negative effect on waterways. We describe the issue in today’s society and how it contributes to the pollution of waterways during its production and daily wear. This is a global issue, but it is especially prevalent in Asia where large quantities of cheap clothing are produced. Next, we highlight how this issue has been perceived by different groups, including business communities, policy makers, and consumers. Finally, we offer two potential solutions to the issue, proposing a policy to regulate the manufacturing processes of fast fashion brands and lowering the demand for fast fashion by encouraging the public to engage in sustainable fashion.
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