The Impact of False Public Opinion on Users of Little Red Book--Taking Paris L'Oreal as an Example

Abstract

In the digital era, it is a common method for businesses to use the internet to attract attention, and stimulate purchasing desire. Merchants find people to praise their products, causing the public to lose their judgment and be unable to determine whether the products are useful. This article will explore the effect of media public opinion in Little Red Book, discussing the relationship between Paris L'Oreal users on Little Red Book and media public opinion, as well as how to use public opinion to influence Paris L'Oreal's user behavior and attitudes. This article uses case analysis with various factors, such as the official flagship store review area on online platforms. Analyzing the false public opinion of Little Red Book on user marketing, the results indicate that internet comments can influence customers' purchasing behavior and judgment, and reshape their consumption concepts.