The Impact of Facebook on Serbian Society

Abstract

ABSTRACT The paper discusses the virtual social networks as new forms of sociability, with a special focus on Facebook and its impact on the everyday life of citizens in Serbia. The focus of the paper is on identifying social changes that result from the massive use of virtual social networks, as well as at the participants themselves, through which these changes are implemented, but also at those who are not, but who feel the indirect impact of social networks. The research was carried out on a sample of 1109 respondents. The sample consisted of experimental and control groups. The experimental sample, consisting of people who use Facebook, included 954 respondents. The control sample, consisting of people who do not use Facebook, included 155 respondents. The paper presents the results we obtained on the basis of the research on the impact of Facebook on the everyday life of citizens in Serbia.