Year-end Sale % OFF 
Abstract
Branding is key to organisational success. Effective branding helps create appropriate product or service associations which enhance the profile of an organisation and its products. The University Centre Oldham is part of the University of Huddersfield which was established in Oldham in August of 2005 to takeover the Higher Education provision in the Oldham borough. Prior to this development the provision of Higher Education in Oldham was a makeshift arrangement of the Oldham College in conjunction with the Oldham Council and the Oldham Sixth Form College. These three institutions do not have degree awarding powers nor are they Higher Education providers. The result of this scenario was an array of validation arrangements with a multitude of degree and diploma awarding institutions. This was a complex situation which was very difficult to implement. This study concluded that the establishment of the university in the borough has created new hope in skills development, investment attraction and above all infrastructural development. The impact on the branding of Oldham is significant and it augurs well for the future. This development mirrors renowned university cities and towns where the establishment of a university has been the driver for development. The University of Huddersfield has made a significant difference in the town of Huddersfield and following on from the same experience in an economically depressed area the concept of “Towns like us” by which the strategy to establish the two university centre of Barnsley and Oldham were created is already starting to make a significant difference in Oldham just like the University of Huddersfield did in the town of Huddersfield.
Highlights
The Oldham Beyond, strategy document clearly states the significance of education in the renewal of the borough: An educated population, the University Centre is the jewel in the crown in the transformation of the educational threshold of the community and raise the skills of the borough
While the University Centre Oldham is not a huge institution it is logical to speculate on the positive effect it has in creating confidence in the borough and the potential investors
The study will evaluate the effects of University Centre Oldham on the community aspirations, widening participation and the investment drive in tandem with other efforts meant to change the image of the borough
Summary
The Oldham Beyond, strategy document clearly states the significance of education in the renewal of the borough: An educated population, the University Centre is the jewel in the crown in the transformation of the educational threshold of the community and raise the skills of the borough. The University Centre Oldham was borne out of the desire to boost skills in the borough as part of the broader regeneration strategy. Within that £1,294 million, the University’s income amounted to £609 million, a 14.8 per cent rise on the previous year’s total.” http://www.ox.ac.uk/about_the_university/facts_and_figures/index.html#aoxford_colleges, accessed, 2.01.08. While the University Centre Oldham is not a huge institution it is logical to speculate on the positive effect it has in creating confidence in the borough and the potential investors. The idea of a sign in the town centre that suggests the existence of a university says a lot to both the people of the borough, visitors to the borough and potential investors. If names as Harvard Business School, University of Cambridge, University of Oxford, University of Manchester, London Business School among others should be such household institutions in their cities and attracting so much resources it is not out of context to speculate that there is a level of economic impact associated with a university in a city
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