Abstract
The emergence of opportunity is based on the intentions which are the result of people’s belief and the way of thinking. Entrepreneurial alertness is considered vital for identifying the opportunity which can have an impact on mindset for exploiting the opportunities. The objective of this study was to analyze the connection between opportunity identification and intentions formation through entrepreneurial alertness based on the theory of planned behavior. The data was collected from the 499 final year business students of nine universities from Sindh, Pakistan using cross-sectional survey. The results of this study revealed that entrepreneurial alertness has positive and significant effect on attitude, subjective norms, perceived behavioral control and entrepreneurial intentions. The findings of this study contributed to the theory of planned behavior by taking entrepreneurial alertness as a predictor of entrepreneurial intentions. The findings also have implication for increasing the supply of entrepreneurial capital into the society.
Highlights
The process of entrepreneurship consists of capabilities to discover the opportunity, collect resource, organize them and adopt the strategy so that opportunity can be exploited (Shane, 2003)
Opportunity identification is guided by the entrepreneurial mindset which consists of alertness (Krizner, 1999)
The opportunity identification is guided by an entrepreneurial mindset which consists of alertness (Krizner, 1999)
Summary
The process of entrepreneurship consists of capabilities to discover the opportunity, collect resource, organize them and adopt the strategy so that opportunity can be exploited (Shane, 2003). Opportunity identification is guided by the entrepreneurial mindset which consists of alertness (Krizner, 1999). Alertness helps individual to accumulate and trigger sniffing ability which makes them capable of identifying gaps in the market that have been overlooked by others (Krizner, 1979, 1999). Shane (2000) suggested that the individual capability of identifying opportunities depends on how knowledge and information are converted and transformed. Entrepreneurial alertness is used to develop sense by accumulating, transforming and selecting information from the environment so that it can be utilized for opportunity identification (Tang, Louis & Kacmar, 2012)). The individuals need to accumulate and utilize specific and general human capital of entrepreneurial alertness for identifying and exploiting the opportunities (Solesvik, Westhead, Maltay & Valdimir, 2013)
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