The impact of eco-innovation, ecotourism policy and social media on sustainable tourism development: evidence from the tourism sector of Indonesia

Abstract

Tourism growth is a significant factor in the economic development around the globe, and eco-innovation and tourism policies could improve the tourism development and needs the researchers’ attention. Thus, the present article investigates the impact of eco-product innovation, eco-process innovation, eco-organizational innovation, eco-tourism policies, and social media on sustainable tourism development in Indonesia. This article has used primary data collection methods like questionnaires to collect the data from the selected respondents. The research also applied the smart-PLS to check the association among variables and test the hypotheses. The results revealed that eco-product innovation, eco-process innovation, eco-organizational innovation, eco-tourism policies, and social media have a positive nexus with sustainable tourism growth in Indonesia. This shows that through social media, the tourism firms keep in contact with the stakeholders, can have information, and share their own ideas with them. In this way, they can keep their tourism practice innovative and according to the requirements of stakeholders. This article guides the regulators to develop effective policies that improve sustainable tourism growth using eco-innovation and eco-tourism policies.