Abstract
This paper explores the impact of E-commerce on traditional markets in Marrakech, Morocco, with a focus on sociocultural dimensions. Examining the challenges and opportunities arising from the global growth of E-commerce, the study delves into the preservation of cultural heritage, community cohesion, and the evolving dynamics of consumer behavior. The analysis includes an overview of E-commerce in Marrakech, emphasizing the need for a balance between tradition and innovation. The conclusion highlights strategic approaches, such as leveraging cultural authenticity and fostering collaborations, to ensure the resilience of Marrakech’s traditional markets in the digital era.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Research in Social Science and Humanities
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
