Abstract
Thanks to e-commerce it has never been easier to conduct business throughout the world and it has never been timelier enriching international customers. E-commerce is also an incurable tool for new businesses as it allows them to rapidly broaden their customers, interact with customers in businesses throughout the world, an inexpensive market and advertise the company worldwide. In the other hand the impact of GDP, positive or negative, is a very important one for the revenue of organizations within a country.Given the fact that e-commerce has become a very profitable way to conduct business and GDP is another important factor for organizations, we have decided through this paper to analyze their impact on the revenue of one of the biggest mobile operators in Macedonia called “ONE”. At the end of the research we will be able to show whether investing in e-commerce has been profitable for the Macedonian mobile operator “ONE”.
Highlights
In the last two decades technology has significantly changed
We can say: -An increase on the expenses of e-commerce for 1% will impact the revenue by increasing it by 0.100 %. -An increase on the GDP for 1% will impact the revenue by increasing it for 1.09 %
The project aim was to investigate the impact of e-commerce and GDP on the revenue of the mobile operator ONE for 13 years, from 2001 until 2013
Summary
In the last two decades technology has significantly changed. Computers are slicker, faster and most importantly more assessable. Beyond strictly internet based businesses, e-commerce entails improvements in business functions for traditional retailers (marketing, ordering, inventory, customer services) It affects many business tasks including development, marketing, communications, sales, logistic, etc. In this research paper we will talk about how the investments on ecommerce will affect the revenue of the mobile operator in MacedoniaONE, which seems to be very high if we see the results of some big companies, before and after starting to use the e-commerce. Through this project we aim to see the impact of GDP on the revenue of ONE. At the end of the paper, we will come up with some conclusions or results, which will be based on the gathered data of this company and calculated in Stata 12 Program
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