Abstract
The objective of this research is to examine the influence of digital transformation on the sustainability of both the organization and its supply chain. A sample of 100 workers from the company was chosen randomly to complete an online survey (questionnaire) to obtain numerical data. The findings reveal that digitalization practices have a statistically significant positive correlation with supply chain longevity, indicating that digitization within firms enhances supply chain efficiency and positively affects long-term business viability. The study also highlights that the widespread adoption of digital methods increases the likelihood of an organization's survival. This research underscores the importance of digitalization and its potential benefits for enhancing both supply chain and organizational sustainability. As a result, businesses that embrace digitalization methods, including social media, can improve their long-term prospects for success.
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