Abstract
The paper analyses the effect of electronic-trading (e-trading) on the wholesale prices of select commodities in agricultural marketplaces to aid agrarian income levels. Post a literature review, the researcher performed a field survey to get the opinions of 371 farmers and traders. The researcher also conducted the descriptive statistical analysis, the difference in differences analysis, and the t-test analysis to show the wholesale price improvement after the e-trading platform implementation. The field survey findings and the statistical analysis suggest an increase in average wholesale prices of select agri-commodities in select markets of India due to the National Agriculture Market (eNAM) e-trading platform effect. The suggestions to practitioners and social policymakers highlight an improvement in the functioning of e-trading in terms of better prices for farmers, lowering transaction costs, increased transaction speed, reduced administrative hurdles, improved infrastructure and eventually higher income for a farmer. The knowledge base developed in this paper will help researchers reduce the knowledge gap in agricultural pricing.
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