The Impact of Digital Transformation on Business Performance in the Social Security Institution: The Mediating Role of Green Innovation

Abstract

Over the last decades, digital transformation has dramatically grown affecting approximately every discipline and business in the planet. With the increasing observation of climate change and global warming issues worldwide, concepts of sustainability and green businesses have recently emerged. Nonetheless, the available literature does lack such concepts, particularly the critical impacts of digital transformation mediated by green innovation. Accordingly, this paper is performed to classify main beneficial imapcts and relevant practicalities of digital transformation on the business performance at social security institution mediated by green innovation. To accomplish the research objective, a cross-sectional descriptive quantitative approach was implemented. Survey questionnaires were prepared and distributed to the study sample that was identified by a random sampling strategy. Relying on the statistical data analysis, which was carried out by the SmartPLS4® software, it was found that the arithmetic mean score for digital transformation was 3.596, with a standard deviation of 0.605, having a a medium rank of importance. Green innovation had a mean of 3.763 and a standard deviation of 0.671, reflecting a high rank of importance. Business performance had a mean of 3.632 and a standard deviation of 0.560 with a medium importance rank. Additionally, it was discovered that a strong positive influence of digital transformation does exist on the business performance at the social security institution. The digital transformation can significantly influence business performance of the SSI. Digital transformation had a significant positive impact on the green innovation. Green innovation can significantly mediate the impact of the digital transformation on the business performance at the social security institution.