Abstract
This paper studies the impact of the degree of digital transformation on the accuracy of analysts' forecasts, based on A-shared listed companies from 2007 to 2020. The results show that the degree of digital transformation has a positive impact on the accuracy of analysts' forecasts, and the quality of accounting information plays a positive moderating role between the degree of digital transformation and the accuracy of analysts' forecasts. In a further group test, it was found that for state-owned enterprises, digital transformation can significantly improve the accuracy of analysis and prediction; in addition, in a bull market, digital transformation has a significant impact on the accuracy of analysis and prediction, but in a bull market, the impact is not significant; The quality of accounting information plays a significant moderating role in the above effects. This paper can help enterprises to take advantage of digital transformation and improve the accuracy of analysts' forecasts, providing some inspiration for the government to formulate relevant policies to improve the quality of accounting information of enterprises.
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