THE IMPACT OF DIGITAL TECHNOLOGY ON THE ARTS

Abstract

The article analyzes the relationship between digital technologies and art. In the course of the analytical review, the transformations of the artistic environment in the context of interactivity, visualization of perception and evaluation of works of art under the influence of the digital paradigm are considered. The scale, complexity, and diversity of digital technologies make it difficult to assess the entire digital transformation deployment process in a uniform way. The question of the artist’s interaction with modern technologies is raised, as well as the aspect of the convergence of art with scientific and engineering fields. In the context of contemporary art, innovative technologies of virtual reality, artificial intelligence and their impact on the processes of artistic creativity, starting from the creation of works, are considered. Digital technologies are the knowledge, skills, technological and technical solutions for the creation, processing, transmission and use of digital data, as well as the systems and procedures for their practical implementation. The impact of digital technologies on traditional types of art, on culture, on people, shapes their activities in the context of active digitalization, by means of which the creative process is enriched, causes reflection on the essence and goals of art in the modern space, such as emphasizes its potential for innovative development, as well as warns against possible challenges and contradictions that accompany this process of evolution. Finally, the introduction of digital technologies into the visual arts not only democratizes the creative process, but also opens up new aesthetic and conceptual horizons for it. Hence, the study of the impact of digital technologies on art remains relevant today, suggesting its further analysis in the context of the constantly evolving its technological landscape.