Abstract

The presented study focuses on a comprehensive analysis of digital technologies in the context of formation of priority directions for the development of regional socio-economic activities and deepening of business segments with allowance for the creation of innovative potential of economic entities.Aim. The study aims to develop a comprehensive approach to the formation of scenario approaches for the development of regional socio-economic systems in the context of the structural reorganization of the global economy.Tasks.The authors identify directions for the development of regional socio-economic systems in the context of digital technologies; assess the potential for entrepreneurship in segments that ensure the progressive development of regional socio-economic systems; develop recommendations for improving the performance of economic entities at the regional level of management.Methods.This study uses general scientific methods of cognition to comprehensively analyze the impact of digital technologies on the operation of regional economic entities within a common information space.Results.Business structures serve as a driving force in the use of information and communication technologies as they make it possible to increase the efficiency of production and provide competitive advantages in the long term. The structure of the global market of goods and services is transforming due to the rapid development of innovative technologies that accelerate the transition from the idea to the final product, its distribution and service. The global market determines the vector of progressive development based on the achievements of digital technologies in the long term. New organizational forms of regional socio-economic activity have formed under the influence of Internet technologies, reflecting the transition from marketing assessment of consumer behavior towards business models based on intellectual capital.Conclusions.The world’s largest IT companies have become major players in the international market of goods and services within the global digital space. Networking between economic entities is influenced by the dynamically developing active investment activity of leading enterprises. The capital market is currently transforming due to the increasing investment in international projects and programs by consortia and integration groups with the participation of major companies and countries that have the potential of using digital technologies. Global investment flows tend to increase in the segment associated with “mass-market” technologies. New opportunities for the development of entrepreneurship have emerged – for example, in the field of online games, e-commerce, and storage of database arrays. This process will inevitably reinforce the importance of global enterprises using intellectual capital and comprehensive analysis of data of the digital space of regional socio-economic systems. Global and local digital markets are transforming entrepreneurship, creating new organizational forms for its implementation in regions that have the potential to create intellectual capital as a tool for solving national socio-economic problems.

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