Abstract
This research examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Retargeting) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market.
 
 The author researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian market. 285 questionnaires were distributed, and 213 available samples were collected, except incomplete questionnaires, resulted in a response rate of 74.7% to all those who chose to participate. Findings indicate that e-mail has a profoundly positive influence on consumer buying decisions in two phases (post-purchase) and information research). In the purchase, the decision phase has a negative effect on customer decisions. The mobile, as a digital marketing channel, has a negative impact on consumer decisions through all the stages of the consumer buying decision process in the Egyptian market. Also, re-targeting has a high effect on consumer decisions in the evaluation stage; then, information research needs recognition, purchase decision, and post-purchase.
 
 Targeting is the most influential variable in the consumer buying decision process. We can notice that the most significant effect on the consumer decision is in the evaluation stage, and this can be due to that the re-targeting channel directed to the consumer who has already been searching for the product.
Highlights
Technology evolution made our world dynamic quicker than it has ever been before
The goodness-of-fit indices that used for measurement and structural models are χ test, normed χ, Goodness of Fit Index (GFI), Normed Fit Index (NFI), Comparative Fit Index (CFI), and Root Mean Square Error of Approximation (RMSEA)
For testing the discriminate validity among the constructs, we estimated the correlations among the constructs to determine whether they were significantly different from 1; the confidence intervals of the correlations, calculated as, did not contain 1, so these results indicated the discriminate validity of the measurement model
Summary
Technology evolution made our world dynamic quicker than it has ever been before. The influence on business, and especially marketing techniques, has been significant. Digital marketing communication has generally been information regarding merchandise, advertising on the online, and marketing via e-mail and mobile. It seems like the channels and ideas of digital marketing are used individually and operationally, whereas recognizing the effect of various digital channels on customer buying decisions is still developing. It’s clear that the shopping for method starts long before the acquisition of the product and determines effects long once This is often why marketers have to be compelled to study and understanding of all buying process steps. This paper examines how marketers can use digital Marketing channels (E-mail Marketing, Mobile Marketing, and Retargeting) to affect consumer buying decision process stages
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