The Impact of Digital Marketing Dimensions on Customer Satisfaction

Abstract

This study aims to examine the role of digital marketing in customer satisfaction at Al-Warith Al- Anbiya University and Al-Zahra University in the holy city of Karbala. Due to the scarcity of studies and research attempting to understand the role of this topic, this study is considered one of the first to address these variables. Moreover, this study addresses a real problem that directly affects the educational sector in the relationship. A questionnaire was used to collect data, with (40) questionnaires distributed and (32) responses obtained from employees at Al-Warith Al-Anbiya University and Al-Zahra University in Karbala, using a random sampling method. The study concluded that there is a positive and significant relationship between the use of digital marketing and customer satisfaction in the researched universities. The report makes many recommendations, including expanding the use of digital marketing as a successful strategy for achieving customer satisfaction and offering staff members ongoing training and development opportunities to advance their knowledge of digital marketing and stay abreast of technical advancements in the industry. The report also suggests doing more extensive research in the future to determine the digital marketing tactics and best practices that these colleges might employ to raise customer satisfaction.