The Impact of Different Types of Advertisements on the Level of Physical Activity Among Postmenopausal Women

Abstract

Background: Understanding the factors that influence physical activity in menopausal women is important for planning and implementing effective strategies to upgrade women’s health. The purpose of this study was to examine the impact of different types of advertisements on the level of physical activity among postmenopausal women. Methods: The current research employed an analytical cross-sectional design and was conducted on 385 postmenopausal women. Data were collected through physical activity questionnaires to assess the impact of advertisements on social networks and media, as well as word-of-mouth advertisements. SPSS software was used to analyze the data, and PLS software was used to check the model’s fit. Results: The findings of this research showed that advertisements on social networks (T=11.38, B=0.8(, media advertisements (T=6.42, B=0.53), and word-of-mouth advertisements (T=8.92, B=0.60) had a positive and significant effect on postmenopausal women’s physical activity, with the first item (i.e., social media advertisements) exerting the most significant impact according to the value of the T statistic, which must be greater than 1.96 at the 95% confidence level, and the B statistic as the impact coefficient. The overall fit of the model was equal to 0.53, indicating the high overall fitness of the model, further evidenced by an Standardized Root Mean Square Residual (SRMR) index of 0.06. Conclusion: The results of this study indicated that the use of different advertising methods could have significant effects on menopausal women’s tendency toward sports programs and venues. Therefore, it is essential for health organizations to continue to use these advertisements, especially on social media, to promote the physical activity level and improve the health and wellbeing of menopausal women.