Abstract

Abstract This chapter examines the impact that consumer perceptions have had on egg demand in the USA. A quarterly econometric model is estimated using US time-series data during 1987-2000. The demand model incorporates slope and intercept dummy variables to measure whether the cholesterol awareness elasticity differed between the years 1987-96 and 1997-2000 to coincide with changing consumer cholesterol perceptions. The model is compared with a restricted model assuming that the demand response to cholesterol information was constant over the entire time period.

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