The impact of Destination Image on Tourists’ Satisfaction and Loyalty: A Case of Egypt

Abstract

Tourism is an extremely complex field and in order to understand its complexity, none of its components should be left aside. That's why, as many other researchers have done before, the present paper aims to analyse the central element of the entire tourist activity especially the tourist. Based on the impressions, opinions and thoughts of them, we tried to determine to what extent the image of the Egypt as a destination has an impact on the satisfaction and loyalty they have towards that destination. Therefore, this paper represents a market research aimed at evaluating the image of Egypt as tourist destination as perceived by tourists and to what extent their satisfaction and loyalty such as intentions to revisit/recommend can be influenced by it. The sample included 20 visitors, who were contacted via social networks. Upon review of the responses, it was found out that there are a number of important elements for the tourists, while other aspects have a slightly influence on their satisfaction and loyalty. The conclusions of this research should be taking into account by all the stakeholders involved in the development and promotion of tourist destinations in Egypt.