The Impact of Design Semantic on the User Emotional Image in the Interface Design

Abstract

Interface design, as a medium of communication between human and computer, transmits information through design semantics and makes the user generate corresponding emotional changes, which affects the user experience. This paper explores the shape semantic and color semantics of the interface design by referring to the product semantics, and by using the theory of Kansei engineering, analyzes the influence of design semantics on the users’ emotional images. Experimental results show that the design semantics affect the user’s emotional image, and the influence of color semantics on the user’s emotional image in the interface design is greater than that of the shape semantics. Therefore, in the interface design process, according to different product positioning, select the appropriate graphic elements and color collocation, can accurately convey the information expressed by the designer, and match the emotions generated by the user.