Abstract
Deregulation has spurred dramatic changes in America's electric utility industry, and energy companies are redesigning their corporate strategies to address these changes. Electric utilities now need to account for competition and marketplace volatility, and somehow must adapt to new, market-driven pressures. With increased competition, efficiency is playing a key role in cost reductions and creating competitive advantage. This means that technological advances are also rising in importance since they enable improved efficiency. Other new business pressures, including increasing restrictions on air emissions (i.e. SOx, NOx), are raising the cost of compliance for older technologies and pushing the industry toward combined cycle generation or natural gas combustion. In this article, the author examines New England's electricity market to understand how these demands will effect industry players in America's restructured electricity landscape.
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