Abstract

The purpose of this study to investigate the impact of customer relationship management on the profit of organization in Somali. The study used the domestic theory to analyze data by applying statistical package for social science (SPSS version 20.0) special regression model tool was used our study. The results The CRM are high influence Organization profit, so that CRM was the responsible employee retention. Somali businesses have not use Management information system. Also the researcher finding Somali full capacity internet. Also the researcher finding Somali have not use e-commerce, the reason the people have not knowledge Online Business and mostly citizen have not master card or credit card. The main objective of the study to investigate the effect of CRM on the profit of organization in Somali and to explore the CRM important of business in Somali. Also the researcher finding Somali have not use e-commerce, the reason the people have not knowledge Online Business and mostly citizen have not master card or credit card. Somalia companies have not department of CRM to keep customer satisfaction and luck of Management information system.

Highlights

  • Profit is a financial benefit that is realized when the amount of revenue gained from business work reduce the expanses, and say the profit when total sales revenue is greater than total cost, for example the total sales of Geele general trading company was $100,000 and the total cost was $75,000 so that the researcher say the profit of this Geele general trading company become $25,000

  • The researcher justify the amount of profit of this company comes total sales reduce total cost to gain profit of company if the amount of sales was greater than the amount of cost the amount gain we called profit, if the amount of sales is less than the amount of cost we called loss and if they same we called breakeven point means no gain no loss

  • The researcher justify the amount of profit of this company comes total sales reduce total cost to gain profit of company if the amount of sales was greater than the amount of cost the amount gain we called profit, if the amount of sales is less than the amount of cost we called loss and if they same we called break- even point means no gain no loss

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Summary

Introduction

Profit is a financial benefit that is realized when the amount of revenue gained from business work reduce the expanses, and say the profit when total sales revenue is greater than total cost, for example the total sales of Geele general trading company was $100,000 and the total cost was $75,000 so that the researcher say the profit of this Geele general trading company become $25,000. The researcher justify the amount of profit of this company comes total sales reduce total cost to gain profit of company if the amount of sales was greater than the amount of cost the amount gain we called profit, if the amount of sales is less than the amount of cost we called loss and if they same we called breakeven point means no gain no loss

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