Abstract
Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for differences in adoption of these products between Vietnamese and Polish migrants to Australia; and the effect of cultural factors of “traditions,” “religion” and “fatality” (beliefs about man's inability to control nature), on adoption. This research was a preliminary study, but the results indicate that culture has an important role in the adoption process of high technology products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
