THE IMPACT OF CULTURE, EDUCATION AND ENVIRONMENT ON WOMEN ENTREPRENEURSHIP: A COMPARATIVE STUDY OF PERCEPTIONS OF YOUNG FEMALES IN INDIA

Abstract

Our Youths presently live in an environment predominant with the influences of parents, schools, peer groups, government policies, social values and the wave of internet related issues. All these work to shape the thinking and direction of our youths positively or negatively. In the positive sense, the mind and thought of these youths become properly and positively directed to face the issues of life, while the reverse becomes the opposite. The need to create value in the lives of our Youths special young women has given rise to various calls for inculcating entrepreneurship skills amongst them. Since women entrepreneurship involves wealth creation leading to gainful employment and advancing society, the need therefore to strengthen entrepreneurship programmes. We are aware that if the youth women are mobilized to embrace entrepreneurship it would go a long way to reduce societal crimes like armed robbery, kidnapping, drug abuse, immoral behaviours etc. The need of the day is to develop culture. The objectives of the study are to study the entry barriers to entrepreneurship as perceived by the young women in Gujarat. To analyze the career preference and its influencing factors of the women under study in Gujarat. To explore the perception about the possible support system required by the young women for the establishment of entrepreneurship in the areas under study. To study the awareness of policies, programmes, institutional networks and support agencies in promoting women's entrepreneurship in Gujarat. The research design is descriptive in nature. Data will be collected through a self structured questionnaire. Data has been analyzed using various techniques and tools of research. Data has been analyzed and interpreted with the help of R Software. The study here concentrates on measuring impact of culture, education and environment on the on women entrepreneurship. Due to government efforts to empower women, they have reached a good level but does that lead to realization of better opportunities and does result it in better efficient way. The study focuses upon collecting data from different parts of country and try to bring out social challenges and other challenges of our country.