The Impact of Critical IPTV Factors on Customer Satisfaction

Abstract

The aim of this paper is to find out and check critical factors, which have a great impact over IPTV Customer Satisfaction. The research studied factors like Quality of Services, Channel Zapping Time and Repairing Packet Loss in network for Customer Satisfaction. The research is based upon primary data, which was collected through a questionnaire from the respondents of IPTV customers. The correlation analysis was applied to get the research results. The correlation showed positive significant relationship among all the variables. This research will help the telecommunication managers and engineers to reengineer and design their IPTV services strategies, which is helpful to maximize IPTV Customer Satisfaction.