The Impact of Creativity, Work Motivation, and Entrepreneurial Commitment on Business Performance in Indonesian Specialty Food Industry

Abstract

This mixed-method study explored the complex connections between creativity, work motivation, entrepreneurial commitment, and SME success in the ever-evolving specialty food industry. While previous studies have extensively explored the impact of various variables on business performance, there has been little emphasis on understanding how these factors specifically affect the Indonesian specialty food industry. The study aimed to investigate how these variables brought impact on business performance in the Indonesian specialty food industries. With a focus on 270 culinary entrepreneurs operating within the small and medium-scale sector in Indonesia, this research employed a comprehensive approach, encompassing documentation, observation, structured questionnaires, and interviews. The findings illuminated the substantial influence of creativity, work motivation, and entrepreneurial commitment on business performance. In light of these discoveries, this study offered invaluable insights for policymakers, industry stakeholders, and entrepreneurs alike, emphasising the need for tailored strategies and support mechanisms that could cater to the unique demands of the specialty food industry. By delving into these essential elements, this study seeks to empower individuals and organizations in the specialty food industry to maximize their efficiency and strengthen their dedication to entrepreneurship, leading to increased success in the market. Affirming the established link between creativity, motivation, and entrepreneurial commitment, this study introduced novel insights, suggesting that these factors played a pivotal role in driving innovations across goods production, business strategies, marketing and sales, as well as policies, thereby providing a foundation for accelerated advancements in entrepreneurial endeavors.