The Impact of COVID-19 Pandemic on E-commerce: Primary Evidence from India

Abstract

This study aims to examine the impact of the COVID-19 pandemic on the e-commerce market in India. The pandemic had a detrimental effect on India’s economic growth, with trade and commerce being one of the worst affected segments of the economy. While the COVID-19-induced lockdown across the country severely affected significant retail chains and micro-retailers, it also created a boom in the e-commerce market. In this context, a survey was conducted across India to study the impact of COVID-19 on e-commerce in India using primary data. The results after data analysis clearly suggested that the post-pandemic period witnessed a significant rise in all spheres of the e-commerce market, and public familiarity with this concept also increased, which eventually resulted in an increase in both demand for and revenue from e-commerce.