Abstract
After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and breakfast (B&B) tourism industry faced big challenges in improving its health strategies. B&Bs are very important for the tourism industry in China and many other countries. However, few studies have studied the impact of B&Bs, under COVID-19, on tourism in China. Our paper is among one of the first studies to investigate the impact of COVID-19 on tourist satisfaction with B&Bs in China. The work/travel restrictions started from 20 January 2020, and work/after travel resumed from 20 February 2020 in Zhejiang, China. Data were collected from 588 tourists (who experienced B&Bs in Zhejiang, China) from a WeChat online survey, from 1 March to 15 March 2020. The current study attempted to fill the gap by studying the changing tourist satisfaction levels with B&Bs before/after COVID-19. Moreover, some suggestions are given to the B&B industry for tourism resumption after COVID-19 by an importance–performance analysis (IPA).
Highlights
Corona virus disease 2019 (COVID-19) is a highly infectious disease with a long incubation period [1]
Our study extends this research area from the traditional bed and breakfast (B&B) context and adds knowledge to the post–COVID-19 B&B tourism management area
The priority suggestions in this paper will be of great help to improve the attraction of B&Bs to tourists after Covid-19
Summary
Corona virus disease 2019 (COVID-19) is a highly infectious disease with a long incubation period [1]. It is the latest infectious disease to rapidly develop worldwide [2]. Twenty-seven cases of the unknown virus were reported on 31 December 2019 [3]. Wuhan and many other cities in China were subjected to community containment measures from. These large-scale types of actions have never been used in the past (even for SARS in China) [4]. One of the important goals is to minimize the economic impact of the virus on a global scale [5]
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