Abstract

This paper aims to provide a case study related to two small and medium-sized enterprises (SMEs) of the Italian footwear supply chain, comparing sales and production data from pre-pandemic years with those affected by the COVID-19 (SARS-CoV-2) pandemic. Specifically, two Tuscany companies in the world of fashion footwear sector have been assisted in the analysis of their supply chains. In particular, the case research method has been employed for theory building to evaluate how companies reacted to the disruption caused by the COVID-19 pandemic to focus on potential resilience strategies that could be adopted to deal with a disruption, such as that caused by the COVID-19 pandemic. Specifically, in order to understand the dynamics of the supply chains, the standard production processes were initially studied and mapped, analyzing in detail the planning, programming, and control phase. After conducting a descriptive analysis of the data, possible resilience factors of SMEs’ fashion supply chains have been extracted, and strategies that SMEs could adopt to better cope with the disruption caused by the pandemic have been suggested. The outcomes of this study can be used by decision-makers to predict the operative and long-term impacts of epidemic outbreaks on the supply chains with some suggestions of potential resilience improvement strategies. The paper is concluded by summarizing the most important insights and outlining future research agenda.

Highlights

  • The fashion sector is characterized by short life cycles of products, high volatility, and low predictability of the demand market, linked to market trends and high impulse purchasing [1]

  • This paper aims to provide a case study related to two small and medium-sized enterprises (SMEs) of the Italian footwear supply chain, comparing sales and production data from pre-pandemic years with those affected by the COVID-19 (SARS-CoV-2) pandemic

  • The case research method has been employed for theory building to evaluate how companies reacted to the disruption caused by the COVID-19 pandemic to focus on potential resilience strategies that could be adopted to deal with a disruption, such as that caused by the COVID-19 pandemic

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Summary

Introduction

The fashion sector is characterized by short life cycles of products, high volatility, and low predictability of the demand market, linked to market trends and high impulse purchasing [1]. Short life cycles and high unpredictability of demand are usually a result of the fact that the models on sale try to capture the trends of the moment, which are highly variable and driven by phenomena such as the cinema and social media. In the period from 20 January to 5 February 2020, the number of confirmed cases of coronavirus in China rose from 292 to 28,018 cases, with a further increase to 80,880 cases as of 16 March [6]. In the last decade of February and early in March 2020, the number of COVID-19 cases has exponentially increased in Asia, Europe, and the USA, resulting in border closures and quarantine

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