Abstract
Objectives: Nowadays, tourism continues to represent the most dynamic and open part of the countries’ economic system. This research paper explores tourism in Albania over the years, with particular focus on the development of tourism during the pandemic situation, mainly the number of entrances and exits of visitors to the country compared to the years before. Methods/Analysis: This study will take into consideration the secondary data provided by the World Travel and Tourism Council and INSTAT Albania focused on 2020 as the pandemic year, compared to the previous years by investigating the movements of visitors in Albania, their origins, and the ways of travel through seaports, air, or land. The travel purposes of Albanian visitors are different, but this research will focus only on those purposes for holidays during the summer season. The data will be presented through the percentage of a frequency distribution at each entrance and exit point, in some cases explained by tables and graphs, comparing the months in the peak summertime. Findings: Statistical analyses represented in this research give a clear picture of developing tourism in Albania during the pandemic year, mostly tourists from Kosovo. Improvement: This research paper summarized some specific recommendations to the government institutions and SMEs specializing in the tourism sector to be ready for the future challenge, even deep dives in the pandemic zone.JEL Classification:N 20, N3 E24, P23 J5 Doi: 10.28991/esj-2022-SPER-03 Full Text: PDF
Highlights
Tourism in Albania plays a significant role and is considered a segment that provides economic development and economic growth
According to the World Travel and Tourism Council (WTTC) income from tourism is high, and the direct effect of tourism on GDP is more than 70 milliard leke, with the total effect on the economy more than 250 milliard leke
The study related to the COVID-19 pandemic was conducted from June to August 2020, combining the obtained data with findings on the internet from the official websites related to tourism, the Ministry of Tourism in Albania, and the World Tourism Organization
Summary
Tourism in Albania plays a significant role and is considered a segment that provides economic development and economic growth. According to the World Travel and Tourism Council (WTTC) income from tourism is high, and the direct effect of tourism on GDP is more than 70 milliard leke, with the total effect on the economy more than 250 milliard leke. Travel motivators are very popular research topics in the tourism field. According to the annual report of the World Travel and Tourism Council, the impact of tourism on a country’s GDP rise was about 8.5% in 2019, and the whole economy contributed about 21.2%. According to the World Tourism Organization (UNWTO, 2019) [4], comparing 2017 and 2018, the number of international tourists increased in 2018 to 5.34 million tourists that resulted in Albanian economy spending 2.3 billion American dollars. Since 2012, this sector has been one of the key components of the Albanian economy; Albanian’s position is becoming more important and stable in tourism market [5]
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