THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON THE FINANCIAL PERFORMANCE OF LEBANESE RESTAURANTS

Abstract

There is a growing need for restaurants to explain their decisions and methods. More and more people are learning about the negative consequences that corporations' selfish exploitation of natural resources and human capital may have on whole communities and societies. As a result, the purpose of this study is to investigate whether or not CSR activities have any impact on the success of Lebanese restaurants financially. This study's overarching objective is to assess the connection between restaurant CSR practices and financial outcomes in Lebanon, especially in the areas of human resources, community, environment, and goods and consumers. The information was gathered from 27 different restaurants' CSR reports and yearly reports over a period of five years in Lebanon (2015 till 2020). The data acquired was analyzed using Statistical Package for Social Scientists (SPSS, version 20) by methods of correlation and multilinear regression analysis. The findings reveal a substantial association between the aforementioned independent variables (CSR practices in human resources and CSR practices in goods and customers) and the (financial performance of restaurants, and CSR practices in the environment and CSR practices in the community) (financial performance of restaurants, and CSR practices in the environment and CSR practices in the community). This study offered a key addition to previous existing literature concerning CSR activities in Lebanese restaurants industry, while also establishing a platform for future studies. This study demonstrates the significance of CSR practices and how they may substantially affect the financial results of restaurants in Lebanon