The impact of corporate social responsibility on social performance, financial performance and customer reactions in the food industry

Abstract

Corporate social responsibility (CSR) is among the most important factors affecting financial and social performance in companies and plays a key role in consumer reactions. This paper aims to model the impact of CSR on financial and social performance of firms as well as consumer reactions. The required data are gathered using random sampling and a questionnaire developed by the authors, enjoying 97% reliability. The statistical population includes the managers and top customers of a select group of food companies in the City of Khuzestan (Iran). Five hundred forty individuals are selected as the sample. Both descriptive and inferential statistical analyses, e.g., structural equations are carried out using SPSS and AMOS software packages. The results indicate that all hypotheses are supported with 95% confidence. Therefore, CSR affects financial performance both directly and by mediation through social responsibility and consumer reactions.