The Impact of Corporate Social Responsibility on Employee Retention in an Apparel Industry in Puttalam District

Abstract

The purpose of this study is to see how corporate social responsibility impacts on employee retention in an Apparel industry in Puttalam district. In recent years, the concept of corporate social responsibility (CSR) has gotten a lot of attention. It provides businesses with a valuable strategy for retaining employees and is viewed as a source of competitive advantage. Data was collected using a research method, questionnaire survey. This research found that, the majority Garment Industries consider their CSR to society and CSR to their working environment undertaking various measures to conserve resources as well as retain their employees within the organization. Garment Industries provided little support to most internal CSR practices identified in this study. The conceptualization of the study demonstrated independent variables (Corporate Social Responsibility) of Economic responsibility, Ethical responsibility, Legal responsibility and Philanthropic responsibility how to effect on dependent variable of Employee retention.
 A quantitative analysis was conducted with 100 of sample. The data was collected though distributing questionnaire among respondent. Further, univariate analysis and bivariate analysis were carried out through SPSS (21.0). The findings revealed that CSR and Employee Retention are in high level and Corporate Social Responsibility moderately and positively influence on Employee Retention. Furthermore, study found that there was positive and significant relationship between Corporate Social Responsibility and Employee Retention in an Apparel Industry in Puttalam district. The recommendations were provided, in order to further improvement in highest returns to their stakeholders, comply with all state laws and regulations, be compromise ethical norms of the society to achieve corporate goals, Strive to provide community betterment. This study will be more beneficial both existing apparel industries and newly joint who will be doing the business in apparel sector in Sri Lanka.