THE IMPACT OF CORPORATE SOCIAL NETWORK ON INNOVATION PERFORMANCE - THE CHAIN MEDIATION EFFECT BASED ON KNOWLEDGE ACQUISITION AND ABSORPTIVE CAPACITY

Abstract

Innovation is the lifeblood and inexhaustible driving force behind the development of an enterprise. With the continuous improvement of scientific and technological levels, the acceleration of technological change, and the changes in market demand, the complexity and uncertainty of innovation are increasing day by day. Enterprises have to acquire knowledge from outside, to obtain new impetus for enterprise development. The rich knowledge resources contained in corporate social networks provide a foundation for future innovation and development. This article takes Chinese enterprises as the research object and uses open innovation theory, social network theory, and knowledge management theory to construct a conceptual model of "social network-knowledge acquisition-absorptive capacity-innovation performance." Through empirical analysis of 549 valid questionnaires, it was found that networks do not all have a positive effect on enterprise innovation performance. This study shows that network size, network centrality, and network heterogeneity have a positive effect on innovation performance. The effect of network relationship strength on innovation performance is not significant. Knowledge acquisition and absorptive capacity play an important role in society. Network size, network centrality, and network heterogeneity have a chain-mediating role in their impact on corporate innovation performance.