The Impact of Corporate Governance on the Quality of Marketing Audit in Jordanian Industrial Public Shareholding Companies

Abstract

This study examined the impact of corporate governance on the quality of marketing audit in Jordanian Industrial Public Shareholding Companies listed in Amman Stock Exchange. The researchers used a questionnaire composed of 38 items. Each marketing manager in a random sample 60 companies received one questionnaire and 49 valid questionnaires were collected (81.67% of the study’s sample).By using SPSS program, the study concluded that Jordanian industrial public shareholding companies are interested in implementing marketing audit and complying with corporate governance principles. Also, the study shows that corporate governance has a significant impact on the quality of marketing audit.The study suggested many recommendations such as: activating the role of marketing audit function in Jordanian industrial companies through reconsidering its position in the organizational structure, to focus on the transparency of financial statements disclosure, and to offer more training courses in marketing audit directed to marketing managers in the industrial sector.