The Impact of Contemporary Fashion on Indian Youth of Age Group (15 to 25) Years

Abstract

Abstract: Contemporary fashion change at a faster rate in this age of technology and social media. The fashion choices of India youth have undergone a significant transformation in recent years. Contemporary fashion stands for high quality modern clothing and accessories that are currently in trend, which are also accessible and attainable. Some brands also focus on the environmental factor. The rise of social media and global influence, India youth has been exposed to a wider range of fashion styles, which has led to a change in their traditional fashion preferences. Contemporary fashion come and go; meanwhile a society’s values are established and evolving characteristic to their beliefs and culture. The own business starts seeking for a solution to reduce this dissonance or it aspires to get better. Comprehensive analysis of changing contemporary fashion and choices of India youth, and the role that family approval and disapproval play in shaping their decisions. The youth are increasing the embracing global contemporary fashion, they are still deeply rooted in their cultural traditions and values and therefore the approval and support from their families comprehensive of the changing fashion landscape in India by highlighting the importance of understanding the interplay between cultural , family dynamics, and personal choices, in shaping the fashion preferences of young people in India .as an expression of their feelings today’s youth endeavor to understand the contemporary fashion and adopt the clothing style suits their value and traits. Besides the traditional social schedule of contemporary fashion, it is the attitude of the generation that has set forth the trend of anonymous style and self-expression. Having transcended from a precapitalist feudal social structure to a postmodern social structure, today’s behavior is marked by self-image and self-expression paving the way for uniqueness. The study adopted a qualitative research methodology “the impact of contemporary fashion on India youth” using charts, graphs, and numbers. The findings are related to google questionnaire team.