THE IMPACT OF CONTACTLESS PAYMENT CARDS ON CUSTOMER SATISFACTION: THE CASE OF LEBANON

Abstract

Paying using a contactless card is the latest payment technology. There is an urgent need to study the cultural trend towards alternative payment methods in light of these financial incentives. The contactless card system is a practical replacement for cash in low-value transactions due to its ability to compete with cash. Non-cash payments are represented by contactless payment systems that do not require direct physical contact between the consumer's payment device and the merchant's POS terminal. As a result, contactless payment is seen as a more viable alternative to cash than standard payment cards. Therefore, central banks in charge of currency distribution have a vested interest in debating the future of cash use. The researcher uses convenience sampling since they have access to the population. Many employees filled out the survey used in this research. There were 110 people requested to participate in the poll, but only 150 turned up. It is possible to have happiness after utilizing technology. Research shows that inherent attributes such as joy significantly affect how customers feel about new technology. It is generally known that consumers' hedonic motives affect their propensity to use online banking. It is hypothesized that intrinsic motivation influences the integrity and competence components of e-two trust. Customers who have had a positive experience with online banking are more likely to use it themselves because they see it the same way as others who have had a similar experience.