Abstract
The paper discusses the impact of the conscious consumer on environmental friendliness by examining the relationships between determinants of conscious consumer behavior (environmental knowledge, environmental concern, individual's social responsibility, and environmentally conscious behavior) and their effects on environmental friendliness. The proposed theoretical model was tested empirically in the Saudi Arabia environment. They are expending both mixed methods, quantitative analysis of questionnaire data distributed to a sample of 248 students in the University of Bisha in Saudi Arabia using Structural Equation Modeling. Besides, a qualitative analysis of data collected using a semi-structured interview. The results confirm sufficient support for behavior theory and the proposed theoretical model that eco-conscious consumer behavior influences consumer environmental knowledge, environmental concern, individual social responsibility, and environmentally conscious consumer-related mainly to the desire for eco-friendliness. Consumers' actions should be geared towards integrating the factors found for environmentally conscious consumer behavior towards environmental friendliness. Also, discuss the results and guidelines for further study.
Highlights
IntroductionThe paper discusses the impact of the conscious consumer on environmental friendliness by examining the relationships between determinants of conscious consumer behavior (environmental knowledge, environmental concern, individual's social responsibility, and environmentally conscious behavior) and their effects on environmental friendliness
The paper discusses the impact of the conscious consumer on environmental friendliness by examining the relationships between determinants of conscious consumer behavior and their effects on environmental friendliness
Improving Ecologically Conscious Consumer Behavior on Environmental Friendliness, Respondents View Respondents have been asking for their views on improving the environmental impact of environmentally conscious consumer behavior on environmental friendliness
Summary
The paper discusses the impact of the conscious consumer on environmental friendliness by examining the relationships between determinants of conscious consumer behavior (environmental knowledge, environmental concern, individual's social responsibility, and environmentally conscious behavior) and their effects on environmental friendliness. The proposed theoretical model was tested empirically in the Saudi Arabia environment They are expending both mixed methods, quantitative analysis of questionnaire data distributed to a sample of 248 students in the University of Bisha in Saudi Arabia using Structural Equation Modeling. The results confirm sufficient support for behavior theory and the proposed theoretical model that eco-conscious consumer behavior influences consumer environmental knowledge, environmental concern, individual social responsibility, and environmentally conscious consumer-related mainly to the desire for eco-friendliness. Marketers are motivated to boost their environmental efficiency by delivering goods that match consumers' expectations and recommendations with their environmental trends. Consumers are one of the driving factors behind green marketing; marketers are motivated to boost their environmental efficiency by delivering goods that match consumers' expectations and recommendations, with their environmental trends. The green consumer identifies by many designations, the aware consumer of social problems, the consumer of environmental problems, the green consumer, and the consumer aware of
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