Abstract
This paper discusses the findings of the study that was aimed at establishing the effect of Competitive Intelligence, hereafter referred to as CI, on product and service innovations. A literature study revealed that CI and innovation are widely studied subjects, but the impact of CI on innovation was not well documented. CI has been widely acclaimed as a panacea to a lot of organizational problems. The study aimed at establishing the impact of Competitive Intelligence (CI) on products and services Innovation in organisation. A case study was conducted, using an Information and communication technology (ICT) organisation. Innovation-decision process was applied in the data analysis. At the end of the study on the impact of competitive intelligence on products and services innovation in organisations the following was achieved. It was better understood that while CI is overemphasized as revolutionary, customer focused information systems products and services still remain challenging. It was also understood that not all organisations that deploy CI produce more innovative methods. A lack of knowledge- sharing and limitations within the organisational culture were found to be important factors for the deployment of competitive intelligence products and services in the organisations. Conclusions of the study basing on the findings are presented.
Highlights
The ability to innovate is at the heart of every business’ survival
The way things are done changes every day because we are in the technology world. This challenge us; managers need to research further and make sure employees are always knowledgeable about products and services we offer so that we can remain competitive in the market
It was established that the role of Competitive Intelligence on product and service innovation was to inform strategic management, reflect customer needs, and inform rivals about the competitors and help firms locate themselves on the competitive scale
Summary
For innovation to realize its full value there is need for the market to buy the final product or service This necessitates the innovating firm to gather as much knowledge as it can about the needs of the customer, or to create such a need in the market. In the need pull model the search for a high potential market initiates a search for the inside or outside the firm knowledge to develop an innovative product that would meet market a need. This is the usefulness of Competitive Intelligence to gather the required knowledge to create opportunity in the market
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