The Impact of Companies' Promotional Pages on Social Media Networks and Their Relationship to the Purchasing Intention of Jordanian Women

Abstract

Objectives: This study aimed to explore impact promotional pages on social media and their relation to the purchasing intention among Jordanian women. Additionally, the study investigated the volume of interaction and sought to understand the cognitive and emotional effects that occur as aresult of using those promotional pages on social media.
 Methods: In this study, data, information, and descriptions about the research phenomenon were obtained by using a questionnaire. The sample consisted of 441 Jordanian women.
 Results: The study found that the overall average change of purchasing intentions of Jordanian women increased because the pages of promotional companies on social media sites and reached to the average of (M= 3.54). In addition, the results showed a statistically significant correlation between the extent to which Jordanian women use promotional companies' pages on social media sites and purchasing intentions. The findings also revealed that there are statistically significant differences between the extent of use of promotional companies' pages on social media sites and demographic factors (age18 to 25 and social status single). Moreover, the findings stated that there are statistically significant differences between purchasing intentions and demographic factors (age18 to 25, social status single, and place of residence- rural). The study found that the overall average change in the purchasing intentions of Jordanian women increased due to the presence of promotional company pages on social media sites, with an average score of (M=3.54). Furthermore, the results showed a statistically significant correlation between the extent to which Jordanian women use promotional company pages on social media sites and their purchasing intentions. The findings also revealed statistically significant differences between the extent of usage of promotional company pages on social media sites and demographic factors (age 18 to 25 and social status single). Moreover, the findings stated that there are statistically significant differences between purchasing intentions and demographic factors (age 18 to 25, social status single, and place of residence - rural). 
 Conclusions: Cognitive influences were found to be more prominent than emotional effects in Jordanian women's exposure to promotional pages, with a higher perceived power of influence (M=2.92) compared to emotional effects (M=2.77). Additionally, the results indicate a significant relationship between cognitive and knowledge influences and purchasing intention.