Abstract
This study examines the impact of different types of channel leadership behavior on channel members' perceptions of intrachannel conflict in a franchise distribution channel. Factor analysis and canonical correlation analysis are used to explore the relationships between participative, supportive and directive leadership behavior and dependent measures of intrachannel conflict. The results indicate that conflict arising from both administrative and product-service issues diminishes when the franchisor is perceived to exhibit a leadership style emphasizing participation, support and direction in carrying out channel activities.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
