Abstract
Owing to the furious pace and volume of new business methods in the competitive e-marketplace, plagiarism, for time saving, seems to be an easy and quick alternative to success. Business methods could be developed for e-commerce applications simultaneously. The developers might not know another's work and may think that the idea is common and obvious. While the plagiarism is treated as a cheat and causes the loss of public trust towards the plagiarist, this study has verified that this phenomenon is also applicable to e-businesses and provides evidence that plagiarism would harm customers' trust in the plagiarising e-retailers. The reaction of customers in the USA is more noteworthy than that of the Taiwanese customers. Taiwanese customers tend to forgive the plagiarism when they perceive a higher reputation and quality experiences gained from the plagiarists; yet, American customers will not change much of their attitude under these conditions.
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